Category: Retail Business

Lesson 1: Why Your Emails Feel Like Chores (And How to Make Them Feel Like Conversations) You stare at a blank email, type ‘Hey everyone,’ delete it, try again. 30 minutes later, you give up. By the end of this lesson, you’ll write your next email in under 15 minutes without the anxiety. Holiday season just ended…

Introduction Most retail marketing advice pushes urgency and sensational promises — like “Do this and make $10k in 2 hours” or “I went from broke to rich in 30 days.” These aren’t just exaggerated; they’re manipulative and destroy trust. Ethical marketing rejects clickbait and focuses on honesty, real value, and meaningful connections. In this article,…

I Ran 2 Sales a Year and Still Sold Out—Here’s the Discount Strategy That Actually Worked Most retail owners think discounts are a sales lever. They’re not. They’re a positioning lever. Used well, discounts increase conversions without killing your margins or training customers to wait you out. Used poorly, they turn your brand into a…