Category: Marketing Products
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![THE RETAIL EMAIL COPY FIX SERIES [1 of 10]](https://theretailfix.com/wp-content/uploads/2026/01/join-1.png)
THE RETAIL EMAIL COPY FIX SERIES [1 of 10]
Lesson 1: Why Your Emails Feel Like Chores (And How to Make Them Feel Like Conversations) You stare at a blank email, type ‘Hey everyone,’ delete it, try again. 30 minutes later, you give up. By the end of this lesson, you’ll write your next email in under 15 minutes without the anxiety. Holiday season just ended…
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Your Brand Story Is Your Marketing Strategy
Introduction Most retail marketing advice pushes urgency and sensational promises — like “Do this and make $10k in 2 hours” or “I went from broke to rich in 30 days.” These aren’t just exaggerated; they’re manipulative and destroy trust. Ethical marketing rejects clickbait and focuses on honesty, real value, and meaningful connections. In this article,…
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Retail Marketing Strategy: Stop Guessing, Start Planning
You spent two hours crafting the perfect email campaign.You hit send.Crickets. No spike in traffic. No rush of orders. No replies. Just that quiet panic that makes you question everything: the subject line, the offer, the timing—maybe email marketing just doesn’t work for your store. Here’s the uncomfortable truth most retail owners don’t want to…
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From Waiting for Clicks to Creating Moments: The Live Shopping Revolution for Crystal Shops, Candle Makers & Metaphysical Brands
Introduction: Why Live Shopping Matters Now No longer are the days of “waiting for the click.” If you wait, you’re waiting — and your sales decline because social commerce is shifting rapidly. Social platforms are evolving from simple engagement hubs into direct ecommerce ecosystems, and spiritual brands can’t afford to miss this shift. Live Shopping…
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Strategic Email Marketing for Retail Stores: How to Increase Sales Without Constant Discounts
I Ran 2 Sales a Year and Still Sold Out—Here’s the Discount Strategy That Actually Worked Most retail owners think discounts are a sales lever. They’re not. They’re a positioning lever. Used well, discounts increase conversions without killing your margins or training customers to wait you out. Used poorly, they turn your brand into a…